
Best for: Photographers, Instagram travellers, those wanting a slower mountain pace
Fes, Morocco· Concierge · Mon–Sat · 09:00–18:00 GMT+1
Chefchaouen · Photo: William John Gauthier from Denmark, CC BY-SA 2.0
Choose Chefchaouen for photographs and a slow mountain pace in a small blue town in the Rif. Choose Fes for a deeper encounter with Moroccan history: medersa architecture, working craft quarters and Fassi cooking. You can do both on one northern trip, with four nights in Fes and two nights in Chefchaouen instead of a rushed day trip.
Northern Morocco's two most photographed cities could hardly be more different in character. Chefchaouen — the Blue Pearl — sits at 600 m in the Rif mountains, its labyrinthine medina washed in every shade of blue from periwinkle to cobalt. Cats sleep in doorways; artisans weave djellabas on wooden looms; the air smells of pine resin and fresh bread. It is intimate, photogenic and easy — a town of 45,000 that sees one million visitors a year, most of whom come for a day and stay longer. Fes is the antithesis of easy: a city of 1.2 million with a medina of thousands of lanes that has no simple map and no GPS signal that stays accurate for long. But Fes rewards effort with a medieval city still lived in: its tanneries, medersas and mosques go back centuries.

Best for: Photographers, Instagram travellers, those wanting a slower mountain pace

Best for: History enthusiasts, architecture lovers, culinary explorers

Chefchaouen.
ChefchaouenWhat shapes a trip, with Chefchaouen and Fes answered together.
Chefchaouen. Intimate mountain village; 600 m altitude; blue-painted lanes
Fes. Imperial city; 1.2 million people; a car-free medina
Chefchaouen. Uta el-Hammam square; Ras el-Ma spring; viewpoint above the medina
Fes. Chouara tannery; Bou Inania Medersa; Al-Qarawiyyin mosque (founded 859 AD)
Chefchaouen. Small and walkable in a day; lanes are short and the square is your anchor
Fes. Deliberately labyrinthine — most visitors hire a guide to avoid getting lost
Chefchaouen. Rif mountains directly above — day hikes to Ras el-Ma waterfall and beyond
Fes. Moyen Atlas 2 hours south; Ifrane and cedar forests easily visited by day
Chefchaouen. 3.5 h drive from Fes; 1.5 h from Tetouan; no direct airport
Fes. Fes–Saïss Airport (FEZ); train from Casablanca (4.5 h direct)
Chefchaouen. 1–2 nights sufficient; 3 nights for Akchour gorge day trip
Fes. 3–4 nights minimum; 5–6 nights to explore deeply
Chefchaouen. Simple, good — msemen, harira, fresh goat cheese from the Rif
Fes. Morocco's gastronomic capital — bastilla, seffa, mrouzia, Fassi cuisine
Chefchaouen. Woven blankets, wool djellabas, hand-painted pottery
Fes. Leather (tannery district), copperwork, zellige tilework, Fassi embroidery

Chouara tannery, Fes.
Chouara tannery, FesVisit Chefchaouen for its photogenic blue lanes and mountain serenity. Visit Fes for a deeper, more demanding encounter with Moroccan civilisation: its medersa architecture, living craft traditions and Fassi cuisine are in a class of their own. The best northern Morocco itinerary does both: fly into Fes, spend four nights, take the bus to Chefchaouen for two nights, then return to Fes or continue to Tangier. Do not attempt Chefchaouen as a day trip from Fes — the 3.5-hour drive each way does it no justice.
Read the full guide to Chefchaouen or to Fes.
More side-by-side comparisons, written from Fes.
Marrakech or Fes?Both are UNESCO-listed imperial cities brimming with medinas, souks and centuries of Moroccan history — but they attract very different travellers.Read the comparison
Fes or Meknes?Fes and Meknes are only 60 km apart and both carry UNESCO World Heritage status as imperial capitals — yet Meknes sees a fraction of Fes's visitors and rewards those who stop.Read the comparison
Fes or Tangier?Fes is Morocco's spiritual and intellectual heartland with a car-free medina; Tangier is a restless port city where Europe meets Africa, reborn as one of the country's most dynamic urban destinations.Read the comparison
Marrakech or Chefchaouen?Marrakech is Morocco's most-visited imperial city; Chefchaouen is its most-photographed small town.Read the comparison
One day or Two days?Fes can be tackled in a single packed day or unfolded over two — one races the headline sights of the medina, the other reaches the quarters, the second imperial medina and a day trip beyond the walls.Read the comparison
Fes or Rabat?Two of Morocco's four imperial cities, both UNESCO-listed and roughly two and a half hours apart by train — but Fes is the great medieval medina of craft and learning, while Rabat is the calm, green administrative capital on the Atlantic.Read the comparisonThe questions people ask us most before they plan a trip.