Drivers we know personally
We work with drivers we know, who travel with you from the first pickup to the last drop-off, over the Middle Atlas or out to the desert.
Fes, Morocco· Concierge · Mon–Sat · 09:00–18:00 GMT+1
Bou Inania Madrasa, Fes · Photo: Petar Milošević, CC BY-SA 4.0
A small Fes team that plans private Morocco trips
Fes & Imperial Cities is a small team based in Fes. We design every private Morocco trip ourselves, from medina tours and artisan workshops to transfers and riad stays, and Serenity Morocco Tours operates them. There are no marketplaces or resellers in between. You deal with one team and one phone number from first message to departure.
- Private local operator
- Operator, not marketplace
- One phone number
We started with one stubborn idea
Operate the trip ourselves rather than resell other people's. Pay every supplier directly, work with drivers we know personally, write every itinerary by hand, and charge a transparent fee on top of the real cost.
We stay deliberately small. We take a limited number of private tours a year, many of them returning families and friends of friends. We are slow to scale and fast to answer the phone, and we don't grow past what we can hold in one WhatsApp thread.
See the destinations we cover or our practical travel guides.
Four things we hold to
These are the arguments we have had again and again inside our team, and the answers we settled on.
Operator, not marketplace
Trips are operated by Serenity Morocco Tours, under its booking terms. If something goes wrong on your trip, you call or WhatsApp us on +212 701 664 704.
One team, start to finish
A person in Fes reads your request and writes your itinerary, and WhatsApp support runs through the trip.
Quietly responsible
We plan your trip with local hosts and drivers in and around Fes, and your written itinerary says where you stay.
Honest pricing
Every trip is a custom quote, itemised and agreed in writing before you travel.
We plan every trip from Fes.
Fes el BaliThe people who make your trip
Trip designers in Fes, and the drivers, guides, hosts and craftspeople we work with regularly.
Craftspeople we visit with you
Weavers, calligraphers and zellige masters in the workshops of Fes, with introductions made for you and no pressure to buy.
Desert camps we book
Camps we book in Erg Chigaga and Merzouga, for the night under the dunes at the end of a Sahara run.
Why book with us, not a platform?
Online marketplaces are useful for browsing. We are useful for travelling. Here is the difference in plain terms.
One number, always answered
With us: One named contact before, during and after your trip.
On a platform: A ticket system with replies measured in days.
Knowledge on the ground
With us: We know the riads, drivers and guides we book for you.
On a platform: Photos and guest reviews that may be out of date.
Real availability
With us: We hold your slots directly with the property and the driver.
On a platform: Booking confirmed; the property confirms separately, or doesn't.
Transparent pricing
With us: An itemised quote with no hidden marketplace margin.
On a platform: Published rate plus platform fee plus supplier up-charge.
Tell us who you are and when you'd like to come.
- Tell us what drew you in. Your dates, who is travelling and what you want to see.
- A person reads it. We write a day-by-day plan for your group, private or small-group.
- You change anything. Then we confirm the guides, drivers and riads.