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Privacy policy

Last updated June 2026.

A short, honest summary of what we collect, why, and how to make us forget it. Questions? Get in touch.

Fes & Imperial Cities, operated by Serenity Morocco Tours, 31 Rue 110, Hay Moulay Abdellah, Casablanca 20000, Morocco, is the data controller for any information you give us through this website, by email or by WhatsApp.

Only what we need to plan and operate your trip: name, email, phone, nationality, dates of travel, group composition, any allergies or accessibility needs you share, and payment confirmation (we never store card numbers — card data is processed by Stripe).

To send your quote and itinerary, contract suppliers (riads, drivers, camps, guides) on your behalf, manage payments, and provide WhatsApp support during your trip. We will only contact you about your trip and — if you opt in — our quarterly journal.

Suppliers strictly required to deliver your trip (your specific riad, driver, camp). Card processors (Stripe). Hosting and email providers under EU-grade Data Processing Agreements. We never sell or rent your data to anyone.

Active trip data for 24 months after departure (for warranty and tax reasons), then archived in encrypted form for a further 5 years as required by Moroccan tax law. You can request earlier deletion at any time.

We use only essential cookies (session, language). For visitor statistics we use Vercel Web Analytics, which sets no cookies, does not follow you across other sites and reports only aggregated figures such as page views and which buttons were used; we never send it your name, email or trip details. No advertising cookies, no Facebook Pixel.

You may request a copy of the data we hold on you, ask us to correct it, ask us to delete it, or withdraw consent for marketing at any time. We will respond within 14 days. Email info@serenitymoroccotours.com to exercise these rights.

All connections are over HTTPS. Internal access is restricted to staff who need it. Payment is handled by PCI-DSS compliant processors.

We may update this policy as our practices or the law evolves. The 'last updated' date at the top will always reflect the current version.

Ready to plan? Tell us your dates and we will write your quote.

  1. Tell us what drew you in. Your dates, who is travelling and what you want to see.
  2. A person reads it. We write a day-by-day plan for your group, private or small-group.
  3. You change anything. Then we confirm the guides, drivers and riads.
Plan this with us